MediaCentral | Production Management

MediaCentral | Production Management

Do in minutes what once took hours with MediaCentral | Production Management

Today’s audiences want more content on more platforms. To help you meet that demand, MediaCentral | Production Management greatly simplifies and accelerates your entire media production workflow. It does so without compromising creativity or quality. This fully customizable MediaCentral workflow module enables broadcast, sports, and post-production teams to manage the content creation process, automate workflows, and empower collaboration—all from a simple web or mobile app interface—so projects move easily in parallel and work gets done faster.

The Avid MediaCentral Platform is an open, extensible, and customizable foundation that streamlines workflows.


Empower collaboration

Create more content faster, together

With MediaCentral | Production Management, first of all you gain the efficiency your teams need. Create and deliver a wider range of multimedia-rich content to a wider audience across multiple television, web, mobile, and social media channels. This new integrated workflow makes it easier to create, collaborate, manage, and deliver a wider range of content faster.

Work from anywhere

Through the simple graphical MediaCentral | Cloud UX web or mobile app interface, journalists, producers, assistants, loggers, reviewers, media managers, and administrators can connect and access a variety of task-focused tools—specific to their job role and functions—from anywhere, using any device. Search, browse, do multi-camera logging, basic editing, review and approve, build complete news packages, and more while non-creative tasks are handled in the background.

Connect with others

MediaCentral | Production Management unites people, media, and workflows together—regardless of location. Hence you can all complete projects faster and more confidently, together. Track every asset and its relationship to each project. Link all resolution and format versions together. Enable smart media deletion. All while maintaining version control to speed and ease workflows.

Stay updated

Got new footage or info to share? The MediaCentral | Messageapp (coming soon) makes it easy to exchange asset links and notes with other workgroup and team members, speeding pre-planning, editorial, review, and approval for enhanced collaboration.

Enable editors to connect

With the MediaCentral | Panel for Media Composer or MediaCentral | Panel for Adobe Premiere Pro CC, editors can connect into your MediaCentral | Production Management workflow—right inside their editing interface. This enables them to search for media across your MediaCentral environment and add any clip or sequence to their project bins with a single click for editing.

Enable remote Media Composer collaboration

Media Composer | Cloud Remote enables any Media Composer editor with an Internet connection to connect to your MediaCentral | Production Management workgroup. Therefore remote editors and contributors  get the same creative power and experience, as if they were in the home facility—from accessing projects and media, to uploading content and triggering the Send-To-Playback process to accelerate the time to air


Boost efficiency

Find files fast

The built-in MediaCentral | Search app extends file search across multiple MediaCentral systems, so you can locate the media you need quickly—regardless of where the assets are stored. Not only can you preview clips and sequences across multiple databases, you can instantly find footage based on spoken dialog by adding MediaCentral | Phonetic Search to MediaCentral | Search.

Do everything in one

MediaCentral | Production Management is designed to simplify workflows. Consequently  you have access to a wide variety of tools and media streaming in one interface. Add the tools you need,  enable collaborative media review, annotation, logging, shot-listing, basic editing, and pre-planning right within the interface.

Accelerate turnaround time

Also need a faster way to ingest tons of file-based footage? Add the MediaCentral | Ingest service to your platform to simplify and speed up workflows. MediaCentral | Ingest orchestrates the process of ingesting media into your production storage, so you can start editing immediately and accelerate project turnaround. You can even upload file-based media from your mobile device to your facility using the MediaCentral | Ingest drop utility.

Deliver to multiple platforms

Create content once and deliver to a variety of other platforms simultaneously, including social media, websites, and mobile apps. Simply add the MediaCentral | Publish app and the MediaCentral | Distribute service to your MediaCentral platform to automate workflows, unifying and simplifying content distribution to a diverse community of channels and devices—all in the right format for each.

Work on multicam projects with ease

Conveniently log and generate multicam sequences from anywhere using a laptop or mobile device. MediaCentral | Production Management makes it easy. This enables you to composite and display a multi- or single-angle video stream directly in your web or mobile interface’s player window. Consequently it’s ideal for accelerating reality television, TV studio entertainment, and other similar production workflows.

Save time and money

With support for software virtualization, you can reduce operational costs. Consequently  hardware requirement to deploy and maintain MediaCentral is minimized. In addition, upgrading your MediaCentral | Production Management environment is easier than ever.  This enables you to stage new releases of the software while the system is active, minimizing downtime. Plus, you can easily roll back to a previous release if needed.

Finally , Optimize your media value

MediaCentral | Production Management keeps track of all your media, eliminating duplication. It also offers smart media deletion, making regular removal of unneeded media a safe, quick, and simple task. And because it facilitates workflow-connected nearline and archive storage, you can capitalize on media reuse opportunities. Thus lowering your average cost per used terabyte.

Full details are available from the Avid Web Site:  CLICK HERE